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Get Facebook Likes
For a small scale business trying to get off the ground in a hurry and receive Facebook exposure, they quickly tire of asking, “How in the world do I get Facebook likes?” Most of us in the social media circles, whether it is marketing or just for fun, has used various methods better than the Facebook Like for some time now. We most likely focus more on analyzing metrics like viral activity around our shared content, to gauge whether or not our audience is listening, responding and sharing that content. But why would you even want to get Facebook likes? For starters, here are some reasons to encourage likes as a recipe for success on the Facebook platform. Expression of Affinity (casual brand or personality affinity, this is the introduction) Email Marketing Capability (using Facebook’s built-in tools, you can market more discreetly with target demographics) Likes Lead to Insights (Demographics come from Facebook Insights, a tool which allows a business to see their captive audience. More likes mean more Insights data) More Effective Advertising (Facebook keeps a record of likes and where they originate from. This can be used to widen or lessen scope of relevant content for easy conversions.) Becomes Part of Facebook Graph (a like is essentially a dot on the Facebook map, so this data gets passed through Facebook search and also gets posted on a user’s profile by default. Free advertising!) We’d like to help you out, because that’s how we roll here at SocialMediaMD. Here are three friendly and fundamental tips to get Facebook Likes right now.
How to Increase Facebook Likes On a Budget
This is for you Mr. and Mrs. Entrepreneur. You don’t have the time, money and other human resources to launch and engage a massive Facebook marketing campaign. Or do you? We’ll let you in on a seemingly obvious but often forgotten secret: make content. put up some polls for feedback, share a fan or bestselling product picture of a company you admire, launch a limited time promotion, post articles that spotlight your capability as a business — but whatever you do, just do something! Again, it seems obvious, but the best strategy for a budget campaign is engagement. If you’re doing this, but still notice a slow trickle of activity on your Page, then it’s time to move to step 2… Add your website URL to your Facebook Page This step is written with the assumption you have a website (which you should if you are a serious business). The idea is to stamp your URL on everything you can imagine. Your business depends on promotion and so there is absolutely nothing wrong in promoting to everyone you know, even friends, family, and foes. Use the Invite Friend button where you can invite friends to get Facebook likes to your page, and thus your website, for better results. Last but not least, buying Facebook Likes is a great option. It’s also the easiest option even if you’re on a budget. Buying social media services don’t have to cost a fortune like most people think. In fact, SocialMediaMD offers plans for as low as a measly penny. That’s right, only a penny! If you want to get ahead on Facebook and stand out from the crowd, the way to do it is by increasing your number of likes, and the way to go about that is to increase your exposure i.e. enlarge your audience. Ways to get Facebook likes doesn’t have to be as difficult as it seems. Just follow the steps in this post and you’ll see your bottom line rising in no time!
How to Use Facebook for Business
With over 800 million users and 60 million status updates daily, Facebook has been ranked number one out of all the giant Social Media sites and is the second largest website next to Google.
What’s great about marketing your business on Facebook is that people tend to share products and services that they like with their friends. And, since over 78 % of people trust peer recommendations over ads – Facebook is a tool most businesses will eventually need to invest in and if things keep happening the way they have been they may one day find indispensable.
1) Choose a Classification
Once there, choose from one of the following six classifications:
Local business or place
Artist, band, or public figure
Company, organization, or institution
Brand or product
Cause of community or whatever it may be that you want to target.
This classification will surely help you rank for more relevant searches and provide relevant information fields on your page.
After selecting one of the six, choose the category you are in and fill out your business name (or if you selected one of the other options, your brand or company name). The business option also asks for further location information. Keep in mind that your category and name cannot be changed once your page is created. So type wisely, otherwise you will have to delete the entire page and start a new one.
2) Complete Basic Information
You need to upload a Photo
Facebook will now ask you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post or appear in news feeds. I would strongly recommend that it is your company logo. The actual dimension of your profile picture is 180×180. This will shrink on your page to appear as 125X125.
Next, you need to write your ‘About’ information. This small blurb will serve as the main 2-3 sentence description for you and your company. It will be on your main page, so make it descriptive but succinct. Make sure you include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.
3) Use Your Admin Panel
Your admin panel is the main hub for managing your business page. It’s filled with various features and options to optimize your page and your monitoring of that page.
The ‘Edit Page’ option in the upper right provides various options. The first option, ‘Update Info,’ this allows you to update the basic information you provided earlier in the tutorial. This will also allow you to enter a description, which is an extended version of the ‘About’ information you entered earlier. Users only see the description by literally clicking ‘About’ on your business page, so you should feel comfortable sharing lengthier and more detailed information in your description.
You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages specific to their function, without giving them complete power over your page. The other options under ‘Edit Page’ allow you to manage your notifications and add page permissions.
It is very important that you Build an Audience
Often, marketers get so excited they started a Facebook page that they invite users right away. You need to challenge yourself to think about a more strategic method for inviting users. First, you want your page filled with content. Then invite your brand advocates to start engaging with that content. Once your page has some interactions, I would suggest that you invite more fans and contacts, and they will be more interested to like the page when they see the buzzing hub it is. From that point, it’s at your discretion if you’d like to use Facebook’s advertising tools to further promote the page.
4) Fill the Page With Content
With the introduction of Timeline came the introduction of your best visual real estate on your business page: the cover photo. The exact dimensions of this cover photo are 851×315. It is very important that you make sure to select a creative horizontal image that will appeal to users who land on your page.
Facebook also allows you to have an endless amount of tabs on your page. As you can see in the image above, you can only customize four of them — meaning only four can appear on the page before the user has to click the arrow to see the rest. Think critically about what you want to appear in these four slots, whether it is events, photos, groups, etc. Keep in mind that if you use third party applications, you should configure the tabs to be indexed on Facebook and not on the third party server.
When posting on your page, be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little star to the upper right of any post to highlight it horizontally across your entire page. Not only will this make it look like you have a cover photo on your actual timeline of posts, but it will highlight the page as a milestone in your company history. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.
While having a gorgeous Facebook page is awesome, you want to ensure you’re monitoring how fans are interacting with it. You will see on the upper right of your Admin panel, you will see all the private messages users are sending to your page. Meanwhile, the upper left and center of the panel shows all the posts users are liking and commenting on. Be sure to respond to comments and messages as needed to ensure your fans know you not only care about them, but to avoid the detrimental impact of ignoring these folks. In fact, according to Gartner, failure to respond via social channels can lead to up to a 15 %increase in churn rate for existing customers.
5) Measure Your Efforts
At this point, you have built and shared a Facebook business page that accurately represents your business. Now you need to measure your efforts to ensure you are making valuable marketing decisions on Facebook. Click on the ‘View Insights’ option to the bottom-center of your Admin panel. You’ll be able to monitor reach, engagement, and the like in order to help you grow and adapt your Facebook marketing efforts around what’s working and what’s not.
And that is all there is to it.